Other platforms have capitalized on different streaming services' lackluster recommendations notably, newcomer Plex is condensing multiple services into one platform complete with its own algorithmic suggestions.The additional thumbs up is Netflix’s latest attempt to further engage with users. In 2018, Netflix cited declining use as the reason behind deleting all title-specific user reviews from their website. The streaming service initiated the thumb-based binary in 2017 after its previous five-star rating system was overtaken by users bombarding specific titles with low ratings. Netflix’s user input options have undergone plenty of trials through the years. The new feature may also impact the “Most Liked” badge that certain shows boast after many users have thumbed them up. Netflix's homepage will reflect specific content based on this input-such as recommending other Shondaland productions after a viewer gives “Bridgerton” two thumbs up-to narrow suggestions and reduce scrolling. “Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.” “We’ve learned over time that these feelings can go beyond a simple like or dislike,” Doig-Cardet said. According to a statement from Netflix director of product innovation Christine Doig-Cardet, various trials revealed that users preferred the double-thumbs option to just having a single one. With a double-thumbs up, a reviewer is saying they’re a huge fan, allowing for more specific recommendations. Thumbs down will see Netflix's algorithm avoid related titles, while a thumbs up will help curate that content into a feed. Subscribers now have three options to review Netflix's content: two thumbs up, one thumb up and thumbs down. The feature adds another digit to Netflix’s existing, one-thumb-up-or-down rating system, and arrives after the streaming giant had A/B tested the double-thumb option alongside a short-lived heart button over the summer.

The streaming service is aiming to further personalize its recommendations with the new 'two thumbs up' button, which it is rolling out across TV, desktop and mobile devices today, according to TechCrunch. Netflix users can now profess their love for a title not just with a heart, star or single thumbs up-but with the Siskel and Ebert-approved rating system of two thumbs up.

Two thumbs up